Team
Operators who have scaled, sold and rebuilt.

Andrew S. Reis
Founder & CEO
Andrew S. Reis is an entrepreneur, operator, investor and business strategist with more than two decades of experience building, scaling, financing and commercializing companies across advertising technology, media, commerce and emerging digital ecosystems.
Known for identifying market shifts early and executing aggressively against them, Andrew has spent his career operating at the intersection of audience, media, technology, monetization and distribution.
He was Co-Founder and COO of Tremor Video, helping scale the business into one of the largest independent video advertising technology companies in the market and a successful NYSE public offering. He was an early investor and executive board member in Elite Daily, guiding the company through its hyper-growth years prior to acquisition, and later played a significant leadership role in the transformation and turnaround of Genesis Media.
Today, through ventures including Sellrly and GetLive, Andrew works across social commerce, creator monetization, live shopping, retail media, audience intelligence, closed-loop attribution, performance advertising, marketplace distribution and connected TV commerce — partnering with platforms such as TikTok Shop, Whatnot, Amazon Live, Shopify, eBay Live and Palmstreet.
His leadership style blends entrepreneurial speed with practical commercial discipline: deeply hands-on, highly collaborative, and intensely focused on measurable business outcomes rather than vanity metrics.

